I’ve been doing more in depth research on how to find the best niche products to start a new online store on shopify. I found one really worthy micro niche amoung the one i listed here. If you’re a beginner. I recommend you to dive into one of these lists you prefer; you’ll discover the perfect subniches.
Online shopping isn’t just a trend, it’s a lifestyle. With the rapid rise in digital consumer habits, launching a Shopify store presents a golden opportunity for eCommerce entrepreneurs to thrive in this competitive market.
Whether you’re a beginner or a seasoned seller, choosing the right products is key to boosting your online revenue. The challenge of product selection can be overwhelming, but it doesn’t have to be. my blog market research uncovers the most profitable niches and highlights the best-selling products that are trending right now.
Discover our expert insights on What To Sell On Shopify To Make Money and learn actionable strategies that can transform your store into a revenue powerhouse. Take the guesswork out of eCommerce and start maximizing your profits today.
Check this blog for more: How Can You Make Money with Shopify
| 1. Health products |
| 2. Beauty Products |
| 3. Trending Eco-Friendly Products |
| 4. Vegan Products |
| 5. Pet Products |
| 6. Sports and Fitness Products |
| 7. Garden Products |
| 8. Home Office Equipment |
| 9. Tech Accessories |
| 10. Smartphone Accessories |
| 11. Jewelry |
| 12. Car and Bike Accessories |
| 13. Kids Clothing |
| 14. Home Decor |
| 15. Seasonal Items |
| 16. Toys and Games |
What To Sell On Shopify To Make Money : Top Product Ideas for beginners
Unlock your store’s full potential with a carefully curated selection of high-demand products that not only satisfy customer needs but also drive traffic and boost conversions. In the competitive world of Shopify, choosing the right items is key to standing out and achieving success.
Our comprehensive guide dives into trending niches and innovative product ideas designed to attract both loyal customers and new buyers. Whether you’re just starting out or looking to expand your inventory, discover actionable insights and expert recommendations that can transform your online store into a thriving business.
1. Health products
Unlock the Potential of the Health Products Market on Shopify
The health and wellness market is booming and it’s a niche ripe for exploration on Shopify. By tapping into consumer trends, you can offer products that not only meet customer needs but also drive strong online sales.
Top Health Products to Sell on Shopify
- Nutritional Supplements:
Leverage the growing demand for vitamins, minerals, and herbal remedies. Nutritional supplements are a must-have, as they cater to the health-conscious consumer looking for natural wellness solutions. - Water Bottles:
Offer premium options such as stainless steel and Tritan water bottles. These eco-friendly and durable choices are perfect for customers who prioritize hydration and sustainability. - Activity Trackers:
Include essential tech gadgets like smartwatches and fitness bands. These devices help users monitor their health metrics, making them a popular choice for fitness enthusiasts and tech-savvy shoppers.
Expand Your Product Research
To stay ahead of market trends and discover even more high-demand products, explore top eCommerce marketplaces like Etsy, and Amazon. These platforms are excellent resources for uncovering additional ideas and insights into what health products are trending.
By incorporating these in-demand items into your Shopify store, you can capitalize on the booming health market and drive more traffic and conversions with a well-optimized product lineup.
2. Beauty Products
The beauty and personal care market is booming, with an industry value exceeding $100 billion. It’s clear that beauty products are among the top sellers on platforms like Shopify. By tapping into this thriving niche, you can expand your product line with high-demand, print-on-demand beauty items to increase your profits.
High-Demand Beauty Categories to Consider:
- Skincare Products:
Offer a range of moisturizers, serums, scrubs, and more that cater to daily skincare routines. - Hair Care Products:
Include best-selling shampoos, conditioners, hair treatments, and styling essentials that promote healthy hair. - Oral Hygiene:
Stock items such as toothbrushes, toothpaste, whitening kits, and dental floss to appeal to health-conscious consumers. - Bath Essentials:
Provide a selection of bath bombs, salts, oils, towels, and other products that transform a regular bath into a spa-like experience. - Fragrances:
Sell popular perfumes, colognes, and scented candles that enhance personal style and home ambiance.
By optimizing your product descriptions and website content with targeted keywords—such as “beauty products,” “personal care,” “Shopify best-sellers,” and “print-on-demand beauty items”—you can attract more organic traffic and improve your search engine rankings. This SEO-friendly approach not only boosts visibility but also ensures you reach a larger audience eager to invest in high-quality beauty solutions.
3. Trending Eco-Friendly Products
With the rising demand for sustainable and eco-friendly goods, now is the perfect time to diversify your Shopify store with products that not only appeal to environmentally conscious shoppers but also offer higher profit margins. In fact, 85% of global consumers are willing to pay up to 5% more for items made from sustainable materials a clear signal that eco-friendly products can give your online business a competitive edge.
Why Choose Eco-Friendly Products?
Integrating sustainable products into your store can help you:
- Attract a Loyal Audience: Eco-conscious consumers are constantly seeking products that align with their values.
- Enhance Brand Reputation: Promoting sustainability can set you apart as a responsible business.
- Boost Profit Margins: Consumers are ready to invest a little extra for products that are good for the planet.
Trending Eco-Friendly Products to Add to Your Shopify Store
Sustainable Fashion & Accessories:
- Eco-Friendly Apparel: Offer a range of baby onesies, t-shirts, and sweatshirts crafted from organic or recycled fabrics.
- Reusable Bags: Stock customized tote bags, mesh grocery bags, and jute shopping bags to help reduce single-use plastic.
Eco-Friendly Everyday Essentials:
- Bamboo Toothbrushes: Provide a biodegradable alternative to traditional plastic toothbrushes.
- Biodegradable Phone Cases: Combine style and sustainability with phone cases that decompose naturally.
- Eco-Friendly Stationery: Include products like recycled notebooks and pens that cater to eco-aware students and professionals.
Natural Personal Care Products:
- Skincare Products: Feature moisturizers, serums, and scrubs made with organic, natural ingredients.
- Hair Care Products: Offer shampoos, conditioners, and treatments formulated without harsh chemicals.
- Oral Hygiene Essentials: Include toothbrushes, toothpaste, whitening kits, and floss designed for a green lifestyle.
Relaxation & Home Care:
- Bath Essentials: Curate a selection of bath bombs, salts, oils, and eco-friendly towels.
- Green Fragrances: Add perfumes, colognes, and scented candles that emphasize natural, sustainable ingredients.
By curating a well-rounded collection of eco-friendly products, your Shopify store can tap into a growing market of consumers who value sustainability. Not only will this strategy enhance your SEO by targeting relevant keywords like “eco-friendly,” “sustainable,” and “organic,” but it will also drive higher engagement and sales among green-conscious shoppers. Start incorporating these trending products today and watch your business grow in both profitability and positive impact on the environment.
4. Vegan Products
Veganism is rapidly transforming the marketplace, as more consumers seek out eco-friendly, cruelty-free alternatives. By expanding your inventory with vegan products, you cater to a growing demographic committed to ethical and sustainable lifestyles.
Why Offer Vegan Products?
- Growing Market Demand: Consumers are increasingly opting for products that align with their ethical values.
- Enhanced Brand Image: Offering vegan, cruelty-free products helps position your brand as socially responsible and environmentally conscious.
- Diverse Product Range: Expanding into vegan categories attracts a broader customer base and opens up new revenue streams.
Essential Vegan Product Categories to Include:
- Vegan Hygiene Products:
Stock cruelty-free toothpaste, deodorants, body washes, and hand soaps that provide a gentle, animal-friendly alternative for everyday use. - Vegan Beauty Products:
Offer a range of cruelty-free skincare, haircare, and makeup products. These items are designed without animal-derived ingredients, meeting the needs of consumers who value both beauty and ethics. - Faux Leather Goods:
Cater to the ethical fashion market with stylish faux leather accessories, including bags, wallets, and belts. These sustainable alternatives provide the look and feel of traditional leather without the ethical concerns. - Vegan Fragrances:
Enhance your product lineup with cruelty-free candles, diffusers, and room sprays. These products not only elevate home ambiance but also reflect a commitment to environmentally responsible practices.
Integrating these vegan product categories into your offerings can help you tap into a lucrative market while supporting a more sustainable and compassionate future. Embrace the vegan revolution and watch your business thrive as consumers continue to prioritize ethical choices.
5. Pet Products
Did you know that over 65 million U.S. households own at least one dog and nearly 47 million have cats? This massive pet-loving audience presents a golden opportunity for your business. Expanding your store with quality pet products not only attracts new customers but also increases repeat sales.
If you’re looking to boost your sales volume effortlessly, consider incorporating custom pet gifts and trending pet accessories into your inventory. Here are some high-demand pet products to sell:
- Cozy Pet Beds: Offer a range of options including plush beds, orthopedic mattresses, and elevated cots to ensure comfort for every pet.
- Feeding Stations: Stock non-slip mats and durable bowls designed to prevent spills and keep mealtime mess-free.
- Interactive Toys: Engage pet owners with puzzle feeders, treat-dispensing balls, and chew toys that provide both fun and mental stimulation.
- Grooming Supplies: Provide essential grooming tools such as brushes, combs, nail clippers, pet shampoos, and conditioners to keep pets looking their best.
- Pet Apparel and Accessories: Boost your collection with stylish hoodies, tank tops, collars, leashes, and other trendy accessories that appeal to fashion-forward pet parents.
By optimizing product descriptions and using targeted keywords like “custom pet gifts,” “pet accessories,” and “quality pet products,” you’ll improve your search engine rankings and drive organic traffic to your online store. Start selling these pet essentials today and watch your sales soar in the ever-growing pet market.
6. Sports and Fitness Products
In today’s health-conscious world, maintaining an active lifestyle isn’t just a trend—it’s a booming $30 billion industry. Capitalize on this momentum by stocking your Shopify store with high-demand sports and fitness products that appeal to athletes and everyday fitness enthusiasts alike. Boost your online visibility and drive sales by offering these trending items:
- Athletic Apparel: Feature breathable, moisture-wicking t-shirts, shorts, leggings, and sports bras designed for performance and comfort.
- Home Fitness Equipment: Stock essential gear such as yoga mats, weights, and resistance bands that empower customers to work out effectively at home.
- Foam Rollers: Provide recovery tools that help athletes relieve muscle tension and enhance flexibility.
- Fitness Trackers: Include the latest wearable devices that monitor heart rate, steps, and overall fitness progress.
- Water Bottles: Offer eco-friendly and durable water bottles to keep users hydrated during workouts.
7. Garden Products
The surge in home gardening and sustainable living has created a vibrant market for quality garden products. By curating a diverse selection of gardening essentials, you can attract a loyal customer base of hobbyists and practical growers. Enhance your Shopify store’s appeal and search rankings with these must-have garden items:
- Seeds and Plants: Offer a wide variety of flowers, vegetables, herbs, and succulents to inspire every gardener’s creativity.
- Pots and Planters: Provide stylish and durable containers that elevate the look of any garden.
- Gardening Tools: Stock essential tools such as shovels, trowels, pruners, and shears to help customers achieve efficient gardening.
- Outdoor Furnishings: Enhance garden spaces with comfortable lounge chairs, patio sets, blankets, and pillows that create a relaxing outdoor retreat.
- Lawn Decorations: Add a touch of charm with decorative items like garden gnomes, signs, and wind chimes that make any garden inviting.
Optimizing your Shopify store with these SEO-friendly descriptions not only informs your customers but also boosts your online presence in competitive markets.
8. Home Office Equipment
With remote work on the rise, having a comfortable, efficient home office is essential. Stock your Shopify store with trending home office equipment that boosts productivity and appeals to remote professionals.
Top Home Office Essentials:
- Ergonomic Equipment: Adjustable desks, monitor stands, and ergonomic chairs for ultimate comfort.
- Audio Devices: High-quality noise-cancelling headphones and earbuds for clear calls and focused work.
- Desk Organizers: Sleek pencil cups, drawer dividers, and multi-functional monitor stands.
- Cable Management: Innovative cord clips, sleeves, and organizers to keep workspaces tidy.
- Office Decor: Inspirational wall art, stylish plants, and decorative coasters to brighten any room.
9. Tech Accessories
Electronics are a cornerstone of modern living. Offering the latest tech accessories in your Shopify store can create a steady revenue stream while appealing to gadget lovers.
Featured Electronics Products:
- Wireless Charging Pads: Fast, efficient charging for all your mobile devices.
- Portable Bluetooth Speakers: Compact, high-quality audio solutions for on-the-go listening.
- Smart Lighting: LED bulbs, smart light strips, versatile desk lamps, and standing lamps.
- Smart Home Devices: Smart plugs, connected light bulbs, and remote-controlled thermostats for modern homes.
- Gaming Accessories: Precision keyboards, mice, controllers, headsets, and other essential gamer gear.
10. Smartphone Accessories
With nearly everyone owning a smartphone, phone accessories remain in high demand. Cater to tech-savvy customers by offering a variety of products that enhance their mobile lifestyles.
Must-Have Smartphone Accessories:
- Custom Phone Cases: Options in transparent, glossy, and matte finishes for various phone models.
- Screen Protectors: Durable, anti-glare solutions to keep screens safe.
- Charging Solutions: Wireless charging pads along with Lightning, USB-C, and Micro USB cables.
- Phone Stands: Adjustable stands for hands-free viewing.
- Car Phone Mounts: Secure mounts that ensure safety and ease while driving.
11. Jewelry
Jewelry is a timeless niche that attracts both fashion-forward customers and gift buyers. Expand your Shopify product range with dazzling handcrafted jewelry and custom pieces.
Popular Jewelry Selections:
- Necklaces: From delicate chains to bold statement pendants.
- Earrings: Classic studs, modern hoops, and elegant drop earrings.
- Bracelets: Charm bracelets, bangles, cuffs, and layered wristwear.
- Rings: A mix of traditional bands and contemporary designs.
- Personalized Jewelry: Engraved or printed necklaces and bracelets that add a personal touch.
12. Car and Bike Accessories
Whether on the road or on a bike, stylish vehicle accessories can make every journey smoother and more enjoyable. Offer products that blend functionality with trend-setting designs.
In-Demand Vehicle Accessories:
- Seat Covers: Protect and personalize interiors with stylish seat covers.
- Lighting Solutions: Enhance safety with front and rear lights.
- Custom License Plates: Unique frames, vanity plates, and personalized designs.
- Stickers and Decals: Eye-catching bumper stickers and custom decals.
- Repair Tool Kits: Essential kits designed for quick fixes and routine maintenance.
13. Kids Clothing
Kids grow fast, and so does the need for fresh, stylish clothing. Parents are constantly searching for quality kids apparel, making this category a top profit source for Shopify store owners. Optimize your listings with keywords like “kids clothing online” and “trendy kids fashion.”
Top Trending Products:
- Baby Apparel: Onesies, rompers, and organic cotton outfits for newborns.
- Kid Shirts: T-shirts, sweatshirts, and hoodies designed for active lifestyles.
- Dresses and Skirts: Floral dresses, tutu skirts, and casual frocks that combine comfort and style.
- Bottoms: Leggings, shorts, jeans, and dress pants that fit every occasion.
- Outerwear: Jackets, coats, and raincoats to keep little ones warm and dry.
14 Home Decor
Home decor is a perennial favorite that allows people to express their individuality and add warmth to their living spaces. By targeting keywords like “modern home decor” and “unique living space accessories,” you can tap into a thriving market of design enthusiasts.
Best-Selling Home Decor Items:
- Wall Art: Posters, canvases, and framed artwork to create visual impact.
- Pillows and Blankets: Cushions, throw pillows, bean bags, Sherpa blankets, and knitted throws for ultimate comfort.
- Candles and Diffusers: Scented candles, essential oil diffusers, and wax melts to set the perfect ambiance.
- Lighting: Custom lamps, fairy lights, and lanterns that brighten up any room.
- Storage Solutions: Decorative baskets, boxes, and shelves to blend functionality with style.
15. Seasonal Items
Seasonal trends create natural buying opportunities as customers look for items that match the time of year. Boost your Shopify sales by offering products optimized for search terms like “holiday decorations” and “seasonal home essentials.”
Hot Seasonal Picks:
- Holiday Decorations: Christmas ornaments, Halloween decor, Easter accents, and festive lights that capture the season’s magic.
- Outdoor Decorations: Custom flags and welcome signs to add a personalized touch.
- Winter Apparel: Coats, scarves, hats, gloves, and thermal wear that combine style with warmth.
- Summer Essentials: Beach towels, swimwear, sunglasses, and picnic baskets perfect for sunny days.
- Special Occasion Gifts: Greeting cards and personalized items for Valentine’s Day, Mother’s Day, and Father’s Day.
16. Toys and Games
Toys and games are not just fun—they’re essential for family entertainment and education. Capitalize on the booming demand in this category by incorporating SEO-friendly keywords such as “educational toys” and “family games online.”
Niche Products to Consider:
- Physical and Digital Games: Board games, computer games, puzzles, and coloring books for all ages.
- Educational Toys: STEM kits, construction sets, and interactive books that make learning enjoyable.
- Collectibles: Action figures, dolls, and plushies that attract both children and adult collectors.
- Modeling Kits: Model airplane, car, and ship kits with paints and tools for creative assembly.
- Outdoor Toys: Trampolines, swings, and sports equipment to promote active play.
How to Find Profitable Niches for Your Online Business: An Extended Guide
Building a thriving online business begins with pinpointing the right niche. Beyond aligning with your interests and doing basic market research, there are several advanced strategies you can use to discover untapped markets. Let’s dive into additional tactics and ideas that will refine your approach and help you secure a competitive edge.
1. Identify Your Interests and Expertise
Align your business with your passions to ensure long-term motivation and credibility.
- Personal Passion: Think about your hobbies or skills. If interior design excites you, home décor and garden products could be your focus.
- Expertise Leverage: Use your professional or academic background to establish authority in areas like tech gadgets, finance, or health products.
2. Conduct In-Depth Market Research
Solid research forms the backbone of any profitable niche strategy.
- Competitive Analysis: Map out your competitors to see where the market lacks variety or quality.
- Keyword Tools: Tools like Semrush, Google Trends, and Google Keyword Planner provide valuable data on search volumes and customer interest.
- Industry Reports: Consult market research reports from reputable sources like Statista or Nielsen for deep insights on emerging trends.
3. Narrow Down Your Options
After gathering data, it’s time to filter your ideas to focus on the most promising opportunities.
- Unique Value Proposition: Identify niches where you can deliver something new—whether it’s better quality, unique features, or exceptional customer service.
- Underserved Markets: Look for customer segments that competitors are overlooking.
- Balanced Demand: Ensure that the niche has robust demand without being oversaturated.
4. Validate Your Ideas with a Test Run
Before scaling up, experiment to validate your niche.
- Social Media Advertising: Run targeted campaigns to see if your niche resonates with potential customers.
- Email Campaigns: Collect feedback through targeted email surveys and beta launches.
- Pop-Up Stores: Use temporary online or physical pop-ups to test product viability and gauge interest.
5. Expand Your Research Techniques
Enhance your niche discovery process with these additional strategies:
Leverage Social Media and Influencer Insights
- Trend Analysis: Monitor platforms like Instagram, TikTok, and Pinterest to spot rising trends and emerging consumer interests.
- Influencer Collaborations: Partner with influencers who have credibility in your target niche to test product appeal and drive initial traffic.
Engage with Online Communities
- Forums and Q&A Sites: Dive into communities on Reddit, Quora, or niche-specific forums. Look for recurring questions or problems that your product could solve.
- Customer Reviews: Analyze reviews on sites like Amazon or eBay to identify common pain points and opportunities for improvement.
Use Advanced SEO and Data Analytics
- SEO Tools: Beyond the basics, use tools like Ahrefs or Ubersuggest to uncover long-tail keywords with low competition that can be optimized for organic search.
- Analytics Platforms: Utilize Google Analytics and other tracking tools to understand user behavior on your test pages, helping you tailor your product offerings.
Explore Seasonal and Trend-Driven Niches
- Seasonal Trends: Identify niches that peak during certain times of the year (e.g., holiday decorations, summer fitness gear) to capitalize on temporary demand spikes.
- Emerging Markets: Keep an eye on new industries such as eco-friendly products or remote work accessories, which are gaining traction in today’s market.
Broaden Your Geographic Scope
- Local to Global: Consider starting with a local niche and then expanding globally. Regional trends can sometimes be scaled up with proper market research.
- Cultural Insights: Understand cultural differences in product preferences to better tailor your marketing strategy if you plan to serve international customers.
How to Select the Best Products to Sell on Shopify: Expanded Strategies for Success
With an endless array of products available, refining your approach to product selection is key. In addition to analyzing demand, seasonality, and competition, consider these extra ideas to supercharge your strategy.
1. Identify Emerging Trends and Niche Markets
- Trendspotting: Use tools like Google Trends, Trend Hunter, and social media insights (e.g., Instagram’s Explore page, TikTok trends) to spot emerging products and consumer interests.
- Niche Expansion: Look for underserved niche markets where you can introduce unique products. For example, eco-friendly alternatives or products catering to specific lifestyles (vegan, minimalist, etc.) can stand out in a crowded market.
2. Leverage Influencer and Social Media Marketing
- Influencer Partnerships: Collaborate with influencers in your niche. Their endorsement not only drives traffic but also validates product quality.
- User-Generated Content: Encourage your customers to share reviews and photos on social media. This real-world validation improves trust and SEO through increased engagement and organic content.
3. Evaluate Supplier Reliability and Product Quality
- Supplier Research: Choose suppliers with a solid reputation, reliable shipping times, and quality control measures. Consider platforms like Alibaba or direct manufacturer relationships.
- Product Samples: Order samples to verify quality. This ensures that the products you sell meet your brand’s standards and customer expectations.
- Cost and Profit Analysis: Calculate the overall cost (product, shipping, handling) and compare it to the potential selling price. Look for products that offer healthy profit margins without sacrificing quality.
4. Utilize Data Analytics and Customer Insights
- Analyze Past Performance: Use Shopify’s built-in analytics and Google Analytics to identify high-performing products and customer trends.
- Customer Feedback Loop: Regularly survey customers and monitor reviews. Direct feedback can highlight product improvements or new opportunities.
- A/B Testing: Experiment with different product listings, images, and descriptions to see what converts best. Use the data to refine your strategy continually.
5. Optimize Your Product Listings for SEO and Conversions
- Keyword Integration: Research and incorporate relevant keywords into your product titles, descriptions, and meta tags. Focus on long-tail keywords that mirror the search queries of your target audience.
- High-Quality Visuals: Use clear, high-resolution images and consider adding video demonstrations. Rich media not only enhances user experience but also contributes to SEO.
- Detailed Descriptions: Write comprehensive descriptions that address benefits, features, and potential use cases. Include FAQs and customer testimonials where possible.
6. Plan for Scalability and Inventory Management
- Inventory Control: Utilize tools that help manage stock levels and predict demand, ensuring you’re prepared for peak sales periods.
- Diversified Product Mix: Combine evergreen products with seasonal or trending items to maintain steady cash flow while capitalizing on high-demand periods.
- Logistics and Fulfillment: Ensure you have a reliable fulfillment process in place. This could involve working with a dropshipping supplier, third-party logistics (3PL), or managing in-house fulfillment.
7. Monitor Competitor Strategies
- Competitive Analysis: Regularly review your competitors’ websites, product offerings, pricing, and customer feedback. Identify what they’re doing well and areas where you can differentiate.
- Market Gaps: Look for products or services that competitors aren’t offering. This gap can become an opportunity to attract a dedicated segment of the market.
- Ad Campaign Insights: Use tools like Facebook Ad Library or SEMrush to see what products your competitors are promoting and how they’re targeting their audience.
8. Innovate with Bundling and Upselling Techniques
- Product Bundles: Combine complementary products to increase the average order value. Bundling can also introduce customers to new products they might not have considered.
- Upsell & Cross-Sell: Design your store experience to suggest related items or premium versions of a product during the checkout process. This can lead to increased revenue without additional traffic costs.
